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Employee Financial Education Now An Integral Part Of Corporate
Culture
“Government rules are increasing an employers’
responsibility in helping employees understand their financial
position.” – James Denny
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At one time, financial education in the
workplace consisted of meetings with retirement- age employees
to explain the defined benefits package they would receive when
they “earned their gold watch.”
In today’s business environment, meetings like those are a thing
of the past. As the breadth of retirement plans, and the options
within each plan, increase, employees’ knowledge about their
benefits continues to decrease. As a result, the
responsibilities of employers to assist their employees in
understanding their financial position are being heightened by
increasing government rules – and some not-so-gentle persuasion.
Financial Education — when does it
begin?
Employee financial education is currently a hot topic, and there
is every indication that it will increase in need and
desirability. But, is the retirement phase the only place where
financial education is needed in the employment cycle?
University studies strongly suggest that employee financial
education should begin long before the retirement question
arises. Of the many studies I have read on this subject, the one
that stands out in my mind was conducted for the U.S. Navy by
the Military Family Institute of Marywood University in 1997.
The study concentrated on how personal financial matters
impacted on-the-job performance of both enlisted personnel and
officers. The study found that the total cost, including direct
costs, lost productivity, recruiting and training new members,
due to financial difficulties of the service members was between
$172 million and $258 million annually.
While no member of SMC approaches the size of the U.S. Navy in
terms of employment, consider how many “lost hours” might be
prevented at your company if personnel didn’t place themselves
in the position of having to deal with personal financial
issues.
How it is – and how it might be
Typically, employee financial education programs today consist
of a presentation on 401(k) plans. Presentations may be
scheduled annually, but they tend to slip in importance as the
day-to-day issues of running a company crop up. At best, the
process provides some information, without much education.
Enlightened company management considers a broader view. They
ask, do our employees know how much they need to save for
retirement? Do they understand how to draw down retirement
income without depleting the principal too quickly? (There is a
wise old saying that the fear of outliving your money is just as
great as the fear of death.) Will our new retirees be mentally
prepared to wake up on Monday and not have a 30-year old routine
to follow?
A friend of mine, who retired a few years ago, is a perfect
illustration of the challenges. For almost 30 years, she “lived
for” the company and embraced the company philosophy. In short,
she was the company. The day after retiring, she felt as if she
had no being. It took quite some time – and anxious searching –
to find herself again. To gain an insight to the employee side
of retirement, read “Retirement for Two” by Maryanne Vandervelde,
Ph.D. It’s a fun and informative book.
Dare to be different
Commit to scheduling that annual education meeting and actually
have it? Approach the issue from a holistic point of view —
providing financial education coupled with a short presentation
on the psychology of retirement? Get employees thinking about
“Will I have the money to retire?” and “Who will I be in
retirement?”
“An employer’s best workers are typically people who are in
control of their personal finances and contribute to their
pension plan. These employees are happier with their financial
lives and it shows in their work.” (E. Thomas Garman, “Personal
Finances and Worker Productivity”, Volume 2, Number 1, June
1998)
Again — Why?
The obvious question is, why should a company invest hard earned
dollars in providing employee financial education if there is no
direct, traceable impact on the bottom line? The answer is also
obvious: many companies won’t.
However, companies that are pursuing a strategy of corporate
excellence – where top-quality employees and top quality
performance are paramount – are beginning to embrace this
ongoing approach to employee financial education. They see the
positive impact that employee financial education can have.
Recruiting and maintaining personnel becomes easier when
employees and prospective employees know the company cares about
its individuals. You can create a corporate culture where
individual development and company growth go hand-in-hand.
Employee Financial Education is an integral part of the process.
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By: James C. DennyThe Profit Sharing/401(k)
Council of America (PSCA) is a nonprofit association advocating
increased retirement security through profit sharing, 401(k) and
related defined contribution programs.
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20 N. Wacker Dr.,
Suite 3700, Chicago, IL 60606
312-419-1863(phone) 312-419-1864(fax)
psca@psca.org |
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